Article Deme D Photograph Lindsey Ayotte

In recent years many advocates have voiced frustrations with Hip Hops mainstream music. Many feel it's become redundant, content driven, and talent has completely taken a back seat. However, artists like Flint, Michigan's Jon Connor are the complete opposite of what many have grown tired of.

You may be familiar with Connor from his 2014 XXL Freshman cover and signing with legendary producer Dr Dre. Although he's no longer signed to Aftermath Connor continues to put out quality work. Jon speaks of his Dad as his musical influence and growing up listening to him perform in different Bands. This would expose him to various genres of music such as Soul, Techno, and Alternative Rock.

His love for Hip Hop would start in 1997 with No Limit Records as one of the acts that made a heavy impression on him, he states "I loved how in those days “Rap Crews” were a thing". He also mentions Cash Money, Three 6 Mafia, Rocafella, and Ruff Ryders as some of his favorites.

Jon would start writing songs at age 10, but it would be in the early 2000's that Connor would decide to take his craft more seriously. He'd start with getting his own recording set up, and a team to help build the brand. This would develop into All Varsity Music. Like many from his era his path starts with mixtapes.

He states "I feel like each project took me to a different level" when asked about the project that got him notoriety. He expresses “The Calling Pt. 2” got him noticed in his hometown, “Season 2” established his buzz, “Unconscious State” was the first time he charted on billboard reaching #35 in the R&B/Hip Hop Charts, and "S.O.S" a reintroduction to the underground.

During his journey Jon credits his first managers Young Sav and Mateen Cleaves as they all worked diligently to create his buzz. Many artists learn quickly that the music industry is about more than music; as politics come into play often. When faced with the challenge of compromising his music, Jon stands firm with the things that connected his audience to him.

This brings us to 2024 with his latest album "III". The album displays concepts, social commentary, and motivational music. The lead song "Dreams" speaks on overcoming hardships. "Worst Day Ever" and "Double Standard" are everyday topics that are relatable to the average listener. "Forever" and "Homecoming" take on serious topics while making it melodic and digestible. On "Paper Soldiers" Jon has the perfect feature for this topic, Khujo Goodie from beloved group Goodie Mob. Throughout the album Connor also brings top tier lyricism.

When choosing production for this album his intent was a fluid and cohesive sound. For Connor, feeling the music trumps which producer it is. Speaking on what helps his journey as an artist Jon states "My faith in God, walking in my purpose and just wanting to leave the world a little better than I found it."

Connor leaves the audience with words to live by stating: "To anyone reading this, don’t give up. Stay focused. Never compromise your morals for a dollar. Jealousy is a waste of emotion. Stay consistent and true to yourself. Do everything with love, pure intentions and your life will be much more fulfilling."

THE REINTRODUCTION | Jon Connor